Beefeater 0.0 presents
JAN-MAXXING
From Dry January to Jan-Maxxing.
Hero image / campaign key visual
This January, Beefeater 0.0 turns the quietest month of the year into a moment. From a month of restriction to a month of getting more. More energy. More hosting. More socialising.
Watch the film ↓Jamiroquai × JAN-MAXXING
JK video / ATL link (optional per market)
Three ways to Jan-Max
Max Your Run image
Max Your Run
Run the Beefeater 0.0 JAN-MAXXING route, earn your serve, and make January your most active month yet.
Join the challenge →Max Your Social image
Max Your Social
Every time the clock hits 0.0, the alarm sounds and the JAN-MAXXING happy hour begins.
Find venues →Max Your Hosting image
Max Your Hosting
Turn a takeaway into an occasion with curated Beefeater 0.0 cocktail bundles matched to your meal.
Buy bundles →